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How to prepare your brand assets before a website build

1 July 2026 ยท 4 min read

Before we start building, the smoothest projects all share one thing: the brand assets are ready.

This is a short guide to what to gather and why it matters.

Your logo We need a vector version if possible, ideally SVG or PDF. A high resolution PNG with a transparent background is a good backup.

Colours Hex codes for your primary, secondary and any accent colours. If you only have images, we can pull the palette for you.

Fonts The name of the fonts you use, or the files if they are custom. If you do not have a font yet, we will suggest a pair that fits.

Photography Real photos of your team, space or work always beat stock. Even phone photos in good light are fine.

Bring what you have. We will fill the gaps.